Mac Users will need to have the Flip for Mac installed to particpate fully in this event. This event broadcast in windows media player and is best viewed in IE. She earned a BA in media research from Penn State University. Beth Ann is a RIVA trained moderator and currently serves as an active member of the Qualitative Research Consultants Association. Her understanding of the pharmaceutical and health care industries, along with an innate ability to get health care professionals talking on a deeper level, is a rare and successful combination. Her market research career is built on a genuine curiosity for science and business.īeth Ann has conducted thousands of qualitative interviews and focus groups within the health care industry. Beth Ann has 13 years of professional medical market research experience (pharmaceutical, medical device, and biotechnology). She has been a speaker at national conferences for QRCA and PMRG, and is currently Co-Chair of the Pharma/Healthcare Special Interest Group within QRCA.īeth Ann Keir is Director of Qualitative Research at Medical Marketing Economics, LLC. She has been published in Quirk’s Marketing Research Review, ORCA VIEWS Magazine, and AMA Marketing Research Magazine. Myra is a member of the Qualitative Research Consultants Association (QRCA), American Marketing Association, and the Pharmaceutical Marketing Research Group. Some of Myra’s clients include Johnson & Johnson, Coca-Cola, The Home Depot, Brown-Forman, and ConAgra Foods. She frequently uses projective and metaphorical techniques to help respondents communicate experiences, feelings, drivers, and needs gaps. A former career in psychology and counseling provides additional insight and depth to Myra's work. Myra has a broad based marketing background that includes brand marketing, marketing research and advertising. Myra Summers, MBA, is president of Focus Forward Qualitative Research. We will cover: What is insight? How do you get it? What insight mining can do for your brand (and what it can't). It will be ideal for newcomers to insight mining, as well as a refresher or chance to hear some new approaches for those more familiar with the process. 'Thank you for choosing BenQ Video Streaming dongle - QCast, which works with the BenQ QCast software (installed on your mobile device or computer) and enhances video and music playback, document. Rather, our title aims to assure those less familiar with insight mining that the Qcast will be presented in a non-intimidating and easy to understand format. Speaker: Beth Ann Keir and Myra SummersĪs is true of the many instructional books on the market with "for Dummies" in their titles, this Qcast is not literally intended for dummies.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |